A real estate website builder helps you create an online presence that shows your expertise and generates new leads 24/7. You need a website builder that offers the right amount of customization opportunities to showcase your brand as well as real estate-specific features, such as multiple listing service (MLS) search and property listings without any code or web design experience.
After researching over a dozen website builders, we determined the six best real estate website builders are:
- GoDaddy: Best overall for agents who want to easily create a branded real estate website designed to generate leads
- Webflow: An ideal option for professionals who want the maximum customization options without coding
- Placester: Best option for individual agents seeking an affordable website for basic real estate lead generation
- Squarespace: Excellent choice for agents who want the fastest and most direct way to publish a beautiful website with MLS search
- iNCOM: Best for agents wanting additional features like mortgage calculators, social media integration, and other marketing tools on their website
- IDX Broker HOME: An ideal option for professionals wanting a custom WordPress website with advanced search features
How We Evaluated the Top Real Estate Website Builders
The best real estate website builder helps agents increase brand exposure and sales with strategic lead generation, design, and search features. A real estate agent website builder should be affordable with a wealth of features, like intuitive real estate widgets and click-to-add content, that don’t require heavy coding or painful implementation times.
With a 4.48 out of 5 rating, GoDaddy ranked number one in our top real estate website builder list. It offers an all-inclusive package that real estate agents need in order to market their services more effectively. At an affordable pricing point, you will get all the essentials, like customizable website templates, domains, and search engine optimization (SEO) tools—giving it an advantage over its competitors.
This is the criteria we used to evaluate the best real estate website builders:
35% of Overall Score
We compared each website builder’s monthly and annual costs, and considered which ones give new users a free trial period or offer a free version. Website builders with a money-back guarantee received additional points.
20% of Overall Score
A good website builder should provide you with all the basic features needed to generate real estate leads with your website. Overall, we considered inclusions of essential features like storage, domain, bandwidth, SEO tools, and site analytics.
25% of Overall Score
We looked at which website builders offer advanced real estate marketing features, including landing pages, IDX integrations, customization capabilities, and real estate-specific website templates. While they are considered nice to have, they are instrumental in growing your pipeline more effectively.
10% of Overall Score
When technical issues happen, it can interrupt multiple important areas of your business. It’s essential to be able to easily contact customer support and find a solution as quickly as possible. We determined the hours of each website builder’s customer support availability, and looked for support via live chat, email, ticket, phone, or help center. The more contact methods each platform offered, the higher they scored.
10% of Overall Score
We compared and evaluated each platform for additional features that weren’t on our rubric, e.g., the value for money, customer reviews, and ease of use. This score represents many users’ true experience with each platform.
GoDaddy
PROS
- Unlimited landing pages
- Intuitive drag-and-drop builder
- Real estate-specific website templates
CONS
- Support not offered via email
- Does not include customer relationship management (CRM)
| RATING CRITERIA | Pricing | 4.00 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 4.50 | OUT OF | 5 | |
| Expert Score | 3.75 | OUT OF | 5 |
GoDaddy started as a domain registrar, but it also offers a website builder with a variety of easy-to-use templates, hosting, and webmail capabilities. It is our top choice because it includes virtually every feature and capability on our rubric—including IDX integration, 24/7 customer support, real estate lead generation, and marketing tools—for an extremely low monthly cost.
GoDaddy Pricing
- Basic plan: $9.99 per month, billed annually
- Standard plan: $14.99 per month, billed annually
- Premium plan: $19.99 per month, billed annually
GoDaddy Features
- 13 prebuilt real estate website templates
- Ability to feature a chatbot or messaging tool on your small business website
- Ability to brand your website template
- Built-in SEO tools
- Unlimited storage and bandwidth
- Website building includes a free domain
- IDX integration
- Integration with Facebook ads
- 24/7 customer support is available via live chat and phone
Example of GoDaddy real estate website template
What Users Say About GoDaddy
The vast majority of GoDaddy users have many positive things to say about the quality of their website and the ease of use. Some users noted that the customization options on templates are limited. Overall, GoDaddy is a great choice if you want a beautiful, easy-to-use website to generate leads without wasting hours of time and energy. Read our article to learn how to build a GoDaddy website.
Webflow
PROS
- Extensive customization options
- Money-back guarantee
- Free forever plan
CONS
- Learning curve for beginners
- Does not integrate with IDX
- Real estate templates cost $24 to $79
| RATING CRITERIA | Pricing | 4.98 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 3.38 | OUT OF | 5 | |
| Customer Support | 1.75 | OUT OF | 5 | |
| Expert Score | 4.50 | OUT OF | 5 |
Webflow was specifically made to simplify the process of building a beautiful website for website designers. This means that you’ll be able to customize your website without the need to learn code. Webflow is an ideal choice for agents and brokers who have a specific vision for their website but want to avoid technical confusion and stress.
Webflow Pricing
- Free forever plan
- Basic plan: $12 per month
- CMS plan: $16 per month
- Business plan: $36 per month
- Save 15% when you pay annually
- Money-back guarantee
Webflow Features
- Integrates with Facebook and Google ads
- Includes an interactive chatbot on your website
- 13 real estate templates available for purchase
- Drag-and-drop functionality
- Unlimited storage
- Built-in search engine optimization (SEO) tools
- Integration with additional marketing tools
- Customer support available via live chat or email during business hours
Razor template available in Webflow
What Users Say About Webflow
Webflow reviews are overwhelmingly positive, with the majority of users raving about the intuitive tool and customization options. Some users didn’t like that the tool itself requires practice in the beginning. This website builder is the perfect solution for professionals who don’t want to hire a developer but also don’t want to be limited to one template.
Placester
PROS
- Affordable plans
- 18 easy-to-use template editors
- Free 30-day trial
CONS
- No free plan
- Customer service can be slow
| RATING CRITERIA | Pricing | 2.75 | OUT OF | 5 |
| General Features | 4.50 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 5.00 | OUT OF | 5 | |
| Expert Score | 4.63 | OUT OF | 5 |
Placester is an affordable real estate website builder with lead generation and built-in CRM. It uniquely offers an IDX site, lead capture forms, and basic marketing tools in one platform, along with discounts for National Association of Realtors (NAR) members. The low price point, customizable templates, and robust features make Placester a great choice for agents and brokers who want an easy-to-use, basic real estate website builder and starter marketing tools.
Placester Pricing*
- Starter plan: $100 per month for non-NAR members; $64 per month for NAR members
- Advanced plan: $190 per month for non-NAR members; $120 per month for NAR members
- Office Builder plan for brokerages and teams: $160 per month
- 30-day free trial
*Pricing above is for annual subscriptions. However, you may also choose a month-to-month option for slightly higher fees.
Placester Features
- 18 real estate templates that allow you to customize your website without using code
- Websites are ad-free
- Incorporates IDX listings
- Includes a CRM but also supports integration with third-party CRMs
- Lets you create unlimited posts and pages
- Supports lead capture magnets and auto-responders
- Allows you to own your domain
- Customer support is available by phone and online chat during business hours
Placester real estate website builder
What Users Say About Placester
Most users report that Placester is an easy-to-use, affordable website builder with a very low learning curve. Other users note that customer support can be slow to provide technical solutions, and there have been some glitches. Overall, Placester is a great choice for agents who want a website builder specifically designed for buyer and seller leads.
Squarespace
PROS
- Beginner-friendly site editor
- 35 prebuilt real estate templates
- Real estate-specific integrations (e.g., MLS search)
CONS
- Limited customization capabilities
- Limited number of landing pages
- Does not include a CRM
| RATING CRITERIA | Pricing | 3.23 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Support | 3.75 | OUT OF | 5 | |
| Expert Score | 3.50 | OUT OF | 5 |
Squarespace is a simple and affordable website builder with a variety of beautiful and modern website templates for real estate agents, brokers, and teams. This user-friendly platform is the most direct way to publish a beautiful website in the least amount of time. This makes it best for beginning realty professionals who don’t need the bells and whistles but can make the most of an attractive website to gain new leads.
Squarespace Pricing*
- Personal plan: $12 per month
- Business plan: $18 per month
- Basic Commerce plan: $26 per month
- Advanced Commerce plan: $40 per month
- 14-day free trial
*The fees above are based on annual payments. Those who prefer short-term contracts may subscribe to the monthly payment option.
Squarespace Features
- 35 real estate website templates
- Website templates for individual properties
- Very user-friendly site editor makes it easy for all skill levels
- Ability to offer live chat on your website
- Built-in contact forms for lead generation
- Unlimited storage
- 24/7 customer support available via live chat, email, and phone
Example website template in Squarespace
What Users Say About Squarespace
Many users rave that the simplicity of Squarespace provides them with an attractive, authority-building website with minimal stress. However, many users don’t love the lack of customization options and note that customer service can be hit or miss. In general, the users who loved Squarespace the most were those who did not want to waste time learning a new tool or messing with unnecessary features.
Curious about this website builder? Read about the 8 steps to build a Squarespace website.
iNCOM
PROS
- Largest variety of integrated marketing tools
- 17 premium design templates
- Affordable marketing services
CONS
- Only includes six standard templates
- More expensive than other options
| RATING CRITERIA | Pricing | 2.77 | OUT OF | 5 |
| General Features | 1.00 | OUT OF | 5 | |
| Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Support | 2.00 | OUT OF | 5 | |
| Expert Score | 4.50 | OUT OF | 5 |
iNCOM is an IDX-ready real estate website builder for marketing-savvy agents who want additional features like mortgage calculators, auto-responders, social media integration, and QR codes. It’s unique because the marketing tools help you stay connected with leads from sign-up to sale. iNCOM is best for agents who want to ensure marketing is integrated with their site-building and maintenance.
iNCOM Pricing
- Agent real estate websites: $49.95 per month plus $249.95 setup fee
- Office/brokerage websites: $68.95 per month plus $350 setup fee
- Unbranded condo website: $54.90 per month plus $249.95 setup fee
- Listings TV display: $19.95 per minute
- Marketing services: Starting at $45 per month
- Frequent discounts available
- 30-day money-back guarantee
iNCOM Features
- Free demo
- Variety of marketing tools maximize lead generation capabilities
- Includes six beautifully designed standard templates
- 17 website design templates, some with non-standard real estate website design
- Access to a CRM to track leads
- SMS auto-responders and automated drip campaigns
- In-depth reporting and analytics on email campaigns
- Includes Facebook advertising and Google ads creation
- Drag-and-drop editors
- Allows you to own your domain name
- Additional webinars and tutorial videos to simplify marketing
- Customer support available by phone and support ticket
iNCOM standard template example
What Users Say About iNCOM
Facebook reviews and website testimonials for iNCOM are overwhelmingly positive; users praise the professional real estate agent websites and marketing tools offered at an affordable price. Users say the features, cost, and services of iNCOM are worth more than the monthly fee.
IDX Broker HOME
PROS
- Includes powerful IDX functionality
- Tools to optimize the website for SEO
- Affordable monthly fee
CONS
- Can require more time
- Some designs may be dated
| RATING CRITERIA | Pricing | 0.61 | OUT OF | 5 |
| General Features | 2.75 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 3.00 | OUT OF | 5 | |
| Expert Score | 4.13 | OUT OF | 5 |
IDX Broker HOME is a platform that helps you build and maintain a branded WordPress real estate website to distinguish yourself from competing agents. This allows you to create a highly customizable website optimized for search engines (SEO), as opposed to a single landing page or basic website. It integrates with IDX Broker Lite and Premium MLS search, as well as lead management tools. It is the only real estate website builder that gives you an exclusive, premium WordPress theme.
IDX Broker HOME Pricing
- Agent plan: Starting at $150 per month
- Team plan: Starting at $170 per month
- Office plan: Starting at $200 per month
- One-time setup fee is $500
IDX Broker HOME Features
- Free video tour and demo account
- Includes Google Workplace setup
- Websites include IDX Broker platinum
- Over 20 real estate website templates built for WordPress
- Offers WordPress website hosting and maintenance
- In-depth MLS and IDX search tools available
- Generates market reports to analyze and provide your leads and clients
- IDX Broker WordPress plugin works with every WordPress theme
- Advanced traffic analytics
- Provides extensive SEO tools and resources
- Capture more leads with a customized lead generation strategy
- Blog and live webinars are offered for more education and assistance
- Allows you to own your domain name
- Customer support available by phone or live chat
Exclusive templates in IDX Broker HOME
What Users Say About IDX Broker HOME
IDX Broker HOME users love the highly customizable features and powerful search features, and rave about how accessible and helpful customer support is. However, some users stated that the designs could look dated. You can try it for yourself by signing up for a free tour on its website.
