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Kelly Main

About the Author

Kelly Main

Find Kelly OnLinkedIn

Kelly Main

Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

In her spare time, she can be found exploring foreign lands, climbing mountains (and then jumping off them), flying helicopters, and working on educational projects that help break the cycle of poverty.

How to Use Mailchimp for Email Marketing in 5 Easy Steps

By Kelly Main on January 7, 2022 | How To, Marketing

MailChimp app icon in an app store with star ratings.

Mailchimp is email marketing software for creating and deploying automated email marketing and advertising campaigns, newsletters, and lead generation web forms, and it’s easy to use. The first step in how to use Mailchimp for email marketing is to sign up for a free account. Next, import or build your audience and then create, design,…

29 Best Business Card Design Ideas (+ Free Templates)

By Kelly Main on December 30, 2021 | Listicle, Marketing

A businessman giving his business card to another businessman.

Despite the prevalence of digital business communication today, business cards are still relevant. Whether you’re networking at an event or want to pass along your contact information to a new client, business cards are the fastest way to connect. Whether you need to create business cards for the first time or refresh the design of…

12 Automotive Marketing Ideas to Bring in More Customers

By Kelly Main on December 29, 2021 | Marketing, Tip List

A happy couple receiving their new car keys from the dealer.

Marketing in the automotive industry is surprisingly easy and affordable, and the 12 automotive marketing ideas below are proof. First make sure your website is search-friendly, has valuable content, and you have a strategy for getting positive customer reviews. Then use a mix of automotive digital marketing and traditional marketing strategies to drive brand awareness…

10 Best Email Apps for Small Businesses in 2022

By Kelly Main on December 28, 2021 | Buyer's Guide, Marketing

Man holding a mobile phone.

Email apps are designed to streamline how you manage multiple business email accounts. They help small business websites track open rates, connect to other third-party apps, or pause incoming emails to avoid distractions and increase productivity. In this article, we have listed the top 10 email apps for small businesses and their best use cases:…

Top 10 Business Logo Design Websites for Professional Branding

By Kelly Main on December 21, 2021 | Listicle, Marketing

A man working on a logo design.

Business logo design websites help small businesses establish branding by providing ready-made or customized logos designed by professional graphic designers. To help you create one for your business, we’ve listed the top options based on factors like value for money, overall design quality, and ease of use for 2022: : Best for business owners who…

Wix Payments 101: What Small Businesses Need to Know

By Kelly Main on December 20, 2021 | Marketing, Ultimate Guide

Hands holding credit card and using laptop.

is a native payment solution by Wix that accepts all major payment methods and processes refunds and chargebacks—all in one convenient dashboard. To access it, you’ll need both a Wix business plan and a site located in a region that accepts Wix Payments. Although it’s a lesser-known alternative to processors like Stripe and Square, what…

How to Make a Web.com Website in 4 Easy Steps

By Kelly Main on December 20, 2021 | How To, Marketing

Responsive website design on screen of desktop, tablet and mobile.

Web.com is a simple website builder that is extremely easy to use—even for the absolute beginner. It only takes four steps to build a site with Web.com: creating an account to picking a template, customizing your prebuilt content blocks, and finally publishing your site. Thanks to its block-based editor, you can insert premade elements onto…

Top 15 Email Tools for Better Business Marketing Campaigns in 2022

By Kelly Main on December 17, 2021 | Buyer's Guide, Marketing

a laptop with email notification

Every business uses a standard email, but there are tools designed to more effectively launch and manage campaigns, capture leads, and reinforce your value. Aside from sending messages, the best email tools offer marketing automation and lead generation features, improve productivity and collaboration, and provide campaign insights. We’ve made a list of all of the…

18 Jewelry Marketing Ideas to Drive Sales Without Spending a Fortune

By Kelly Main on December 13, 2021 | Marketing, Tip List

Beautiful jewelry in black and white color.

The jewelry industry is bursting with an estimated value of $292 billion by 2025―up from $230 billion in 2020. Those using the right marketing tools, strategies, and ideas will secure a larger share of the market. To help you promote your jewelry business, here are 18 jewelry marketing ideas. Use them to increase jewelry store…

Beginner’s Guide: How to Use the Wix Dashboard

By Kelly Main on December 9, 2021 | How To, Marketing

Wix homepage with its logo and URL on a browser tab.

Wix is one of the most popular all-in-one site builders, offering a beginner-friendly, clean, and intuitive platform with limitless customizations. To navigate the Wix dashboard, you only need to get familiarized with its three main sections: site functions, your dashboard, and an analytics overview. Learning how to use the Wix dashboard isn’t complicated, especially since…

25 Best Business Email Examples From 2021

By Kelly Main on December 8, 2021 | Listicle, Marketing

A businessman checking his emails on a laptop.

Every small business needs an email marketing plan to stay in touch with customers about new products, customer purchases, upcoming promotions, and business changes—to name just a few reasons. You don’t have to be a marketing expert to create effective email campaigns. Get inspiration for your email marketing campaigns with the 25 best business email…

5 Best Page Builders for WordPress & Easy Website Design

By Kelly Main on December 8, 2021 | Buyer's Guide, Marketing

Man wearing glasses while making a draft of website pages.

With the best page builders for WordPress, you don’t need to be a web designer or know any code to build a business website. But with so many available, it can be tough to decide which to use. We analyzed more than a dozen WordPress page builders and found the best plugins for anyone looking…

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